{"id":13806,"date":"2021-04-08T13:49:12","date_gmt":"2021-04-08T19:49:12","guid":{"rendered":"https:\/\/soy.usac.edu.gt\/?p=13806"},"modified":"2021-04-08T13:49:12","modified_gmt":"2021-04-08T19:49:12","slug":"la-reinvencion-del-emprendimiento","status":"publish","type":"post","link":"https:\/\/soy.usac.edu.gt\/?p=13806","title":{"rendered":"La reinvenci\u00f3n del emprendimiento"},"content":{"rendered":"\n

La pandemia est\u00e1 acelerando la digitalizaci\u00f3n de todo tipo de actividades, entre ellas, las comerciales. <\/em><\/strong><\/p>\n

Desde el 2010 la Facultad de Agronom\u00eda, a trav\u00e9s de la sub\u00e1rea de administraci\u00f3n y comercializaci\u00f3n, con la iniciativa de la ingeniera Mirna Lissette Ayala Lemus, ha desarrollado la feria Emprende USAC.<\/p>\n

En 2020, tras diez a\u00f1os de realizarse el evento, la pandemia trajo dificultades que generaron la necesidad de reinventarlo, para lo cual se tomaron acciones como la creaci\u00f3n de una tienda virtual.<\/p>\n

Myrna Ayala explica que el evento, por ahora, se hace solo en modalidad virtual a trav\u00e9s de la plataforma de Educaci\u00f3n Continua, la p\u00e1gina de Facebook de Emprende USAC y la tienda virtual que se encuentra en el sitio web\u00a0emprendeusac.com<\/a>.<\/p>\n

\u201cLos emprendedores tienen que reinventarse, la experiencia ha dejado buenas lecciones de aprendizaje: los j\u00f3venes han incursionado en todo el marketing digital y en la b\u00fasqueda de herramientas tecnol\u00f3gicas para posicionarse en la red. Eso fue un gran r\u00e9cord el a\u00f1o pasado\u201d, expone Ayala.<\/p>\n

Con Emprende USAC virtual, los maestros tuvieron el reto de implementar y aprender alternativas digitales para responder a la coyuntura de la pandemia. Se utilizaron plataformas como Canva, YouTube, herramientas para crear la imagen y el dise\u00f1o de los productos.<\/p>\n

En el primer evento virtual se utilizaron las redes sociales con fines acad\u00e9micos y de negocios, se trabaj\u00f3 en la emisi\u00f3n de ideas concretas a trav\u00e9s de videoclips de un minuto de duraci\u00f3n, en donde\u00a0 los estudiantes lograron presentar propuestas de valor a los clientes.<\/p>\n

Negocios en l\u00ednea<\/strong><\/p>\n

El a\u00f1o pasado se implement\u00f3 la tienda virtual con alrededor de 30 productos. Esto motiv\u00f3 a los estudiantes para que sigan vendiendo en esta plataforma, que se mantiene vigente con diversos productos y servicios.<\/p>\n

Congreso de emprendedores<\/strong><\/p>\n

Con los emprendedores, antes de la feria, se llevar\u00e1 a cabo un congreso sobre marketing digital y herramientas tecnol\u00f3gicas. Se tratar\u00e1n temas acerca de c\u00f3mo desarrollar un modelo de negocios, tener una mentalidad innovadora, herramientas gerenciales para administrar negocios, entre otros.<\/p>\n

\u00a0<\/p>\n

\n

Participa en Emprende USAC 2021<\/strong><\/p>\n

La feria virtual se llevar\u00e1 a cabo del 22 al 24 de abril de 2021.<\/p>\n

M\u00e1s informaci\u00f3n en:<\/strong><\/p>\n

\u00a0https:\/\/www.facebook.com\/EmprendeFausac\/<\/a><\/p>\n

https:\/\/emprendeusac.com\/<\/a><\/p>\n<\/blockquote>\n\n\n\n

Emprende USAC en fotograf\u00edas<\/h2>\n\n\n\n

[meta_gallery_slider id=\u00bb13824″]<\/p>\n

Fotos cortes\u00eda de Emprende Usac<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La pandemia est\u00e1 acelerando la digitalizaci\u00f3n de todo tipo de actividades, entre ellas, las comerciales.<\/p>\n","protected":false},"author":1,"featured_media":13822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,585,29],"tags":[545],"class_list":["post-13806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-becas-y-convocatorias","category-estudiantes","category-noticias","tag-emprendeusac"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/DSC0778-1-scaled.jpg","views":"","jetpack-related-posts":[{"id":15297,"url":"https:\/\/soy.usac.edu.gt\/?p=15297","url_meta":{"origin":13806,"position":0},"title":"Feria Virtual Emprende USAC","author":"Divisi\u00f3n de Publicidad","date":"1 octubre, 2021","format":false,"excerpt":"Esta actividad se llevar\u00e1 a cabo el 7, 8 y 9 de octubre, ser\u00e1 transmitir\u00e1 en diferentes plataformas virtuales.","rel":"","context":"En \u00abEstudiantes\u00bb","block_context":{"text":"Estudiantes","link":"https:\/\/soy.usac.edu.gt\/?cat=585"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/EMPRENDE-USAC11-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/EMPRENDE-USAC11-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/EMPRENDE-USAC11-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/EMPRENDE-USAC11-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/EMPRENDE-USAC11-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/soy.usac.edu.gt\/wp-content\/uploads\/2021\/04\/EMPRENDE-USAC11-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2804,"url":"https:\/\/soy.usac.edu.gt\/?p=2804","url_meta":{"origin":13806,"position":1},"title":"Presentan m\u00e1s de 150 proyectos de emprendimiento","author":"Divisi\u00f3n de Publicidad","date":"30 octubre, 2018","format":false,"excerpt":"En la plaza dedicada a los h\u00e9roes y m\u00e1rtires de la tricentenaria Universidad de San Carlos de Guatemala (USAC), se realiz\u00f3 el evento \u201cEmprendedores 2018\u201d. 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